USTMA Launches National Tire Safety Week

USTMA Launches National Tire Safety Week

USTMA also released key findings of a recent survey, in partnership with Discount Tire and Ipsos, showing drivers know the basics, but need more knowledge about tire safety, specifically pressure, tread and rotation.

The U.S. Tire Manufacturers Association (USTMA) today kicked off its annual consumer tire safety awareness campaign, National Tire Safety Week. The campaign, running through July 4, and highlighting the theme: “Do Your P.A.R.T., Know Your Roll,” is designed to educate consumers about the importance of proper tire care and maintenance, the association says. The acronym P.A.R.T. is used to help drivers remember to check their tires’ pressure, alignment, rotation, and tread. USTMA also released key findings of a recent survey, in partnership with Discount Tire and Ipsos, showing drivers know the basics, but need more knowledge about tire safety, specifically pressure, tread and rotation.

According to USTMA, tire safety essentials are especially important this year as significant numbers of motorists are back in their cars embarking on summer road trips for the first time since the pandemic began. While it’s predicted that travel will increase significantly this summer – 73% of drivers indicate they plan to take a road trip this summer alone – many have reported neglecting tire maintenance. In fact, according to the survey, more than half of Americans plan to travel only by car this summer to reach their vacation destinations. And 70% of drivers across the U.S. reported not checking their tire pressure in the 30 days prior, despite professional recommendations to do so at least once a month.

The USTMA/Discount Tire/Ipsos survey of 1,431 American drivers ages 18 and older revealed the following insights about tire safety:

  • 48% of drivers don’t know how often to check tire pressure, including 3% who believe they never have to check.
  • 53% of drivers don’t know how to check tread wear to determine if tires show signs of damage and need to be replaced.
  • 53% of drivers do not know how often to rotate their tires.
  • Almost all drivers (94%) realize proper tire inflation saves money – but most don’t realize just how much. A third of drivers (34%) correctly identified $65 per year as the fuel cost savings for proper tire inflation – the equivalent of almost two tanks of gas. (Based on an 18-month average of $2.50 per gallon and average 12-15 gallons per tank.)

USTMA says it is committed to helping consumers understand important facts about tire care and maintenance. USTMA’s companies, including Bridgestone Americas, Inc., Continental Tire the Americas, LLC, Cooper Tire & Rubber Company, Giti Tire (USA) Ltd., The Goodyear Tire & Rubber Company, Hankook Tire America Corp, Kumho Tire U.S.A., Inc., Michelin North America, Inc., Nokian Tyres, Inc., Pirelli Tire North America, Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation have developed initiatives focused on the annual tire safety campaign.

You May Also Like

Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis

Maxxis sponsored athletes Michael McFayden and Ethan Ebert finished the Mint 400 on the podium and Trey Gibbs turned in a fourth place performance in his class and seventh overall. The Minto 400 is coined “The Great American Off-Road Race.”

McFayden was second in UTV Pro NA, finishing the four-lap race in nine hours, 24 minutes and 38 seconds. He drove his Honda Talon on Maxxis RAZR XT tires. Ebert finished with a third-place spot on the 2WD podium and 13th overall, with a final time of seven hours, 41 minutes and 46 seconds. His Honda Ridgeline was outfitted with the same RAZR MT tires. Also riding RAZR MTs, Gibbs cracked the overall top 10 in seventh place and was fourth in Unlimited Spec after finishing in seven hours, 17 minutes and 46 seconds.

Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres
Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia

Other Posts

Ascenso Tires adds new OEM sales manager

Ascenso said Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH
BKT to showcase its EarthMax tire range at AGG1 Academy & Expo

At booth 353, BKT said it is going to display its flagships for the OTR world, namely three all-steel radial tires from the EarthMax range.

BKT-AGG1-expo-1400
Yokohama to sponsor the Bass Pro Shops Bassmaster Classic Tailgate

The event, part of the Bassmaster Classic Expo, is March 21-24 in downtown Tulsa, Oklahoma and Grand Lake.

Bass-stock-photo