World ITRA Expo
Despite Smaller Numbers, Show Hailed as an All-Around Success
All This and More – for $300
What if someone came into your shop today and told you they would do all your marketing and promotion, would represent you and your products at numerous trade shows across the continent, would produce dozens of print and video news releases supporting your business, would monitor media coverage of your business in virtually every newspaper
Get Some Wheel Salvation
Profit Handbook Get Some Wheel Salvation Picture this scenario: Sometime during the process of dismounting, servicing and mounting a tire, the customer’s expensive custom wheel gets seriously damaged. Or this scenario: The wheel comes in damaged, unbeknownst to the customer. Every tire dealer has lived at least one of these situations in the past. And
Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Takin’ Care of Business
Profit Handbook Takin’ Care of Business There is an over-used, oft picked-on phrase that goes something like "TCB." Better known as "Takin’ Care of Business." It’s a business model for some, a laugh for others. While the phrase is trite, it is still accurate in describing tire dealers that handle commercial accounts – especially time-sensitive
Custom Wheels: Solid Source of Shiny Profits
Profit Handbook Custom Wheels: Solid Source of Shiny Profits It’s unfathomable the amount of money that a dealer can make carrying custom wheels. At an average of at least $500 per wheel, a dealer is almost forced to take a long, hard look maintaining custom wheels. But making the money isn’t easy. As with everything
Customers Getting Tagged
Profit Handbook Customers Getting Tagged There are problems, and there are opportunities. And for most people, the two are totally separate. But for Griffin Brothers Tire Sales in Charlotte, N.C., persistent computer problems opened the door to vast new opportunities to attract and keep retail customers. The five-store independent leveraged computer problems, a borrowed idea
Baja Racing: Not For the Faint of Heart
I had only one thought while standing in the middle of the Mexican desert.How on earth did I get here?
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
Industry Report
Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange