Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers
Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,
Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers
Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Case 3: Diversity Means Opportunity
Case 3: Diversity Means Opportunity Times are tough in every industry it seems. The economy’s sluggish, prices are increasing and consumers don’t have a lot of money to spend.But one industry that’s been especially hard hit is the agricultural market. Costs and demand are increasing, yet prices and margins are evaporating. Tire dealers trying to
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Get More ‘Sell’: Prepared and Creative Sales Team Can Conquer Objections and Add Sales
Get More ‘Sell’ Prepared and Creative Sales Team Can Conquer Objections and Add Sales You probably spend plenty of effort and money on advertising, signage, business location and inventory breadth. All this is designed to attract prospects. So everyone coming through your door represents an investment, and those walking back out without buying is an
Dealer Diary
Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By
The Weighty Issues of Law
Regulation and legislation. Usually the twin banes of industry. Due to current circumstances, top of mind in the tire biz. Two recent regulatory matters – one a serious directive from Europe, and the other a piece of knee-jerk silliness from South of the Mason-Dixon – demonstrate the yin-yang of legislative matters – some are good,