Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
Dale, Dale, He’s Our Man…
Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and
Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)
Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now
Industry Report
Hard Decisions Come
And the Pile Just Got a Little Smaller
The bad news ®€ƒ
Covering the Extraordinary
I’m sitting here staring at a six-inch thick file, jammed with news clips on the Bridgestone/Firestone (BFS) recall. I have read every word and listened to every press conference for four weeks straight now.. And I don’t even know where to begin. I’m sure you’ve followed this incredible saga as it’s twisted and turned, changing
The Great Questions of Life
Sometimes I swear I have the best job in the world. At least in the tire world.I can sit and watch the industry press forward in a seemingly endless cycle of inventing, consolidating, buying, selling, creating, synergizing, negotiating, assimilating, downsizing, upsizing, enhancing and rationalizing.And I never get blamed for anything, never get hit by the
Moving Day
This is the 11th – and final – installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general. This year, our Dealer Diary series, written by Managing Editor Craig Gifford, featured
Headbanging Over the Internet
I don’t particularly care for Metallica. But I’ve always been impressed with the band’s co-founder and drummer Lars Ulrich. It’s hard to picture a devout headbanger as being bright, but Lars has proven himself as one of the most intelligent and erudite people in music today. Metallica has been a loud opponent of Napster, a