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The Forces Are With Us

The Forces Are With Us There are some new terms being used in the tire and vehicle servicing industries today and you may want to learn more about them as they’re not likely to disappear. Most of these terms include the word "force". Such as "road force", "force variation", "dynamic force", and half a dozen

Sonic Bust

Sonic Bust Can we rebound form a speed-of-sound decline?   It’s fair to say the medium truck tire market is sagging. Stagnant at best. Fleets are filing Chapter 7 and 11 at a record pace. There is a surplus of used trucks just waiting to be bought. Production of new trucks is at a trickle.

Mark-Up vs. Margin: Knowing the Difference Makes a Difference in Profits

Mark-Up vs. Margin Knowing the Difference Makes a Difference in Profits Independent dealers often buy service parts from auto dealerships because, for some applications, they feel the quality may be superior to aftermarket parts, or because certain parts are available only through OE sources. Unfortunately, auto dealers typically discount hard replacement parts about 20% to

Dealer Diary: Getting It Right

Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Industry Report

OSHA Ergo Regs Removed, May Be Reworked

TANA OTR Conference: Association Adds Extensive Training & Certification Program

Association Adds Extensive Training & Certification Program

Getting in on the Wheel Deal

uncil (TMC) has an excellent publication titled "User’s Guide to Wheels and Rims" which is a compilation of the knowledge and experience of top industry suppliers and fleet maintenance personnel. The installation, inspection, and maintenance procedures for wheels, rims, and fastener components in this TMC Recommended Practice are readily available (phone 703-838-1763) and should be

In the Line of ‘Fire’: Preparation is the Key When It’s Time to Cut the Cord

In the Line of ‘Fire’ Preparation is the Key When It’s Time to Cut the CordPerhaps you can fire any employee "at will," as the legal saying goes. And you may make it stick despite a lawsuit. But who wants an expensive lawsuit where legal costs mean you lose even when you win? Even as

Make the Right Turn: Don’t Underestimate the Impact of Proper Valve Stem Torque

Make the Right Turn Don’t Underestimate the Impact of Proper Valve Stem Torque When the ITRA’s Commercial Tire Service Program began in 1996, I thought I knew everything about truck tires and wheels. Years of experience on the road and in the shop made me an expert as far as I was concerned. I didn’t

Customer Pays with Cheap Stems

The consumer media has given a great deal of ink and air-time recently to the issue of tire safety and the various factors that can cause a tire to fail. But one item most of these reports have not touched upon is the valve stem Think about it. The valve stem is what keeps the