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CEMB’s 2-Hit Wheel Balancer Looks to ‘Transform’ Balancing

CEMB USA debuted its new 2-hit wheel balancer at this year’s SEMA Show, which aims to simplify wheel balancing, especially for entry-level technicians. The new balancer uses a two-hit method on the tire to confirm wheel dimensions and send the data to the wheel balancer. Here’s how it works: The operator follows on-screen instructions and

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New Tires & Service Products We Saw at SEMA & AAPEX

Editor’s Note: This story will be updated throughout the 2022 SEMA Show and month of November to highlight new products launched at the 2022 SEMA Show. Check back for live updates on new product releases and more! If you were at the annual Specialty Equipment Market Association (SEMA) Show held in Las Vegas during the

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RoboTire Begins Aggressive Rollout

Tire-changing robots? Yeah, you heard that right. They’re here, and the company that’s bringing them to the tire industry is ready to revolutionize and elevate the role of the tire technician in your shop. Gone are the days of the “tire buster.” Now, we’re ushering in the era of the “RoboTech,” according to the team

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OTAA: Providing Training Can Help Keep Technicians

Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive

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The OTAA’s Month of Training & How To Use Training as a Retention Tool

Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive

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Continental Tire Showcases New Partnerships, New Taglines & Dealer Tools

Between relaxing poolside, talking shop and digging their toes into the white, sandy beaches of Punta Cana, Continental Tire GOLD Dealers were rewarded for their success during the company’s 2022 GOLD Dealer Trip to the Hyatt Zilara Cap Cana Resort in the Dominican Republic. During the week-long getaway, 300-plus GOLD dealers and their spouses were

Continental Tire Partners With Universal Technical Institute

Continental Tire announced a new partnership as the Official Tire of Universal Technical Institute (UTI), a provider of technical training for those seeking entry-level careers as technicians in the automotive industry.  The collaboration includes campus and curriculum aides to each of UTI’s 15 locations across the nation. UTI campuses will receive training aides to help

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What are the biggest tire trends of 2022?

The Tire Review Crew recently visited the annual K&M dealer conference, this year in Kansas City, and while we were there it was our goal to get a pulse on the industry by tracking down tire dealers and asking them our most burning questions. This week, that question is: What do you anticipate the biggest

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Tires for Pickup Trucks are Picking Up Speed

In recent years, the pickup truck market has grown in more ways than one. While the number of vehicles in the segment continues to climb, the versatility expected of pickups is also on the rise. According to a Specialty Equipment Market Association (SEMA) report in April 2021, the light truck (LT) segment — which includes

Hercules Launches Ironman All Country HT

Hercules Tire and Rubber Company has launched the Ironman All Country HT, an entry-level, all-season highway touring tire for Sport Utility Vehicles (SUV), Crossover Utility Vehicles (CUV) and light trucks, in the U.S.. The new Ironman All Country HT offers a line-up with a number of sizes between 15- and 20-in. rim diameters. The tire