Web Presence Management: Video Is Where It’s At
If you truly plan on having an effective presence with your website and social media, video cannot be ignored. As reported in January 2015, video watching online has grown 7,000% since 2006. I covered video production in my workshop in July 2015 and at the SEMA in November 2015. Now, I’ll share some reasons why
Women Tire Buyers Really Want to be Educated
She walks into your dealership and you already have her pegged. She doesn’t know much about tires, you think, and she most likely hasn’t put any effort into researching them before coming. After all, buying tires isn’t really her responsibility anyway; it’s her male partner’s. She probably just has a lot of spare time, so
Fitment Provider DriveRight Joins Auto Care Association
Global wheel and tire data supplier DriveRight has joined the Auto Care Association. Based in Germany, DriveRight collects fitment data on more than 50,000 different vehicle makes and models, including OE tire and wheel sizes, offset, PCD and wheel fastener requirements. Its data sets support some 8,000 customer websites and is used internationally by Amazon,
Marketing is Everywhere
Marketing is less a position or function than it is a philosophy. The core of that philosophy is your vision for your company – and no one else’s. Every decision you make relating to your company image represents your Marketing Department. If you are pressed for time today, here is a very short version of
Disorder in Our House
It was totally ironic that Warren Zevon’s “Disorder in the House” was playing in the background when I started piecing this column together. It was hard not to think about this whole thing, especially when Warren warbled: “The floodgates are open We’ve let the demons loose. The big guns have spoken And we’ve fallen for
Goodyear’s Kramer: Eliminating Friction From Tire Sales Process is Our Moonshot
Editor’s Note: Chairman and CEO Rich Kramer, as he does each year, closed out the annual Goodyear Dealer Conference. In the past, Kramer has focused on broader issues, but this year brought a finer focus on Goodyear in North America, its relationship with dealers and its relationship with consumers going forward. On the heels of Goodyear’s
Rise of the Machines: Competing With Robots and Other Automated Adversaries
It’s fair to say that when most of us in tire/auto service sales business think of competition, we think of real people and not robots. But what if there were a robot that could do your job as well or, brace yourself, better than you? If I were an owner of the business that had
99% of Consumers Research Online Before Purchase
Virtually 100% of consumers research online before making a purchase, and 92% purchase based on a blogger recommendation, per Influencer Central. According to the firm, 85% of women consumers consider online reviews extremely or very important when making a purchase. Sixty-seven percent of them say they are more likely to buy if a product gets
DCI Offers Free Product Data on New Website
Direct Communications Inc. (DCi) will provide free PIES product data to the automotive aftermarket through a new website – PIESfree.com. The new service will be available for all WDs, manufacturer reps and qualified aftermarket businesses at all levels of distribution that need standardized product data, DCI said. “This is a good move for our industry,”
Part 5: A Look Back at the Early Days of the Akron Rubber Industry
Ralph C. Busbey, a newspaper reporter and one time Akron bureau chief for the Cleveland Plain Dealer, became the third editor of the India Rubber Review (now Tire Review) in 1924. He wrote a section focused on the early days of the Akron rubber industry for “A Centennial History of Akron 1825-1925,” a book published
