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Finally…A Colorful Picture

Thirty years ago when I joined this industry, it was quite enough to know that there were “dozens of tire companies” (when BFGoodrich and Firestone and many others were stand-alone companies) and “25,000 independent tire dealers” in the U.S. That was that and no one questioned what then passed for “market intelligence.” We had little

March’s Edition Now Available Digitally

Tire Review’s March issue is now available for mobile devices: tablets, smartphones and e-readers – and on your computer. Download the Tire Review mobile app today to access past issues of Tire Review, receive real time tire industry news and updates as well as bookmark your favorite stories and more. Click the following links to

Active Wheel Speed Sensor Diagnostics

Learn the difference between active and passive wheel speed sensor diagnostics.

January’s Edition Now Available Digitally

Tire Review’s January issue is now available for mobile devices: tablets, smartphones and e-readers.

SEMA Show Includes Social Media, Online Marketing Conference

A one-day Online Marketing Conference is now included in the 2013 SEMA Show Educational Program, and will be held on Nov. 4. The event will help auto-related businesses success in social media and online marketing and includes workshops and lectures. “Social media and online marketing can be powerful business tools,” said Peter MacGillivray, SEMA vice

Working on Wipers

It’s right after a major snowstorm, and there’s ice and snow on everyone’s windshield. You’re at the shop waiting for the phone to ring. The phone leaps off the receiver and it’s Captain Chaos; he’s managed to find a second use for his wiper blades. Apparently, Captain Chaos was in too much of a hurry

Apps like Wunderlist, Any.do Make Multitasking Just a Little Easier

Memo to all: Multitasking is now required in business. Our computers multitask, our phones multitask, and so, just to keep up with the pace of the tech world today, we better become multitasking super humans. This trend did not happen overnight; but, swiftly in the span of my career, I have seen the change. I

7 Ways to Attack a Competitor’s Strengths

The mighty can be beat, but the best point of attack is where they are strongest!

It’s What You Learn After You Know It All That Counts

Time marches on and with it we have arrived at the next John Wooden Maxim: It’s what you learn after you know it all that counts. This popular Wooden maxim is the first quote I reference with new trainees. While select students are novice, inexperienced lads and ladies, most folks enter training with at least

Tech Update: HVAC Diagnostics

Leave it to the OEMs to take a simple system like heating and air conditioning and turn it into an electronic jumble of wiring, sensors and computer components. HVAC units have come a long way from when I started in the business. A pressure switch was about all you needed back then; it’s not that