Online Visibility = Free Advertising
Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.
Is It Really Too Expensive?
How many times have you encountered a new piece of equipment that you might use in your operation and asked about the price before investigating much further? Perhaps the “sticker shock” turned you off, or you soon stopped listening from that point forward. Quite often you are on the other end of that conversation. You
Kramer: Goodyear on Front Edge of Connectivity Wave
The following article is a transcription of Goodyear CEO Rich Kramer’s speech at the 2017 Goodyear Customer Conference.
US DOT Adds Federal Committee on Automation
The U.S. Department of Transportation establishes new advisory committee focused on automation across a number of transportation modes.
Tire Review Wants Your Feedback
Tire Review is looking for your opinion to make the magazine better for you. Be one of the first 100 people to take this quick 6-minute reader survey and earn a $5 gift card to any one of the following places: Amazon.com Dunkin Donuts Panera Bread Charity Choice Applebee’s Starbucks Click here to access the
Embracing Online Sales
I’m experiencing déjà vu. Another tire manufacturer – Michelin North America – has entered the direct-to-consumer market. And no surprise, Tire Review’s website blew up with comments from tire dealers that manufacturers are out to steal the tire dealer’s business. I feel your pain. This direct-to-consumer sales trend hurts your business. You’re no longer in
Club 3633 Profile: Nick Schieltz
Nick Schieltz, 39 Manager, Computer Aided Engineering Cooper Tire & Rubber Co. Nick Schieltz started with Cooper & Tire Co. as a co-op education student and celebrates 20 years in the industry this December. Early in his career, Schieltz had the opportunity to lead the development of a new SUV tire line for Cooper. It
Club 3633 Profile: Kyle Schoenthaler
Kyle Schoenthaler, 34 General Manager The Tred Shed Tire Pros Kyle Schoenthaler got his start in the family business at the age of 12 when his dad made him work at the shop cleaning floors and bathrooms. By 14, he was installing tires during the summers, and at 19, after a brief stint at a
OSHA Issues Rule to Modernize Injury Collection Data
OSHA has issued a final rule to modernize injury data collection to better inform workers, employers, the public, and OSHA about workplace hazards. There are more than three million workers that suffer workplace injury or illness annually, according to The Bureau of Labor Statistics. Currently, little or no information about worker injuries and illnesses at
Investing in the Digital World
Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for
