"The selection of the ID Agency is part of our focus on promoting the growing portfolio of products and brands at American Racing," said Eric Carr, American racing’s vice president of marketing and product development "The past several years have been a period of rapid growth for the company and while the company celebrates its past; our eye is always on the future. The ID Agency’s people, reputation for positioning top-tier brands and their industry knowledge have differentiated them from their competition."

The ID Agency will also work with American Racing’s advertising agency, Blue C, to co-develop promotional and communications programs.