Conti Launches Eco Photo Contest
Surrounding the formal launch of its new ContiProContact EcoPlus, Continental Tire the Americas has launched an eco-themed consumer photo contest. Grand prize is a five-day/four-night trip to The Vila Gale Eco Resort De Angra Dos Reis in Rio de Janiero, Brazil, for two adults, including round-trip airfare, an Ecological Tour Of Angra Dos Reis, and
After Rough 2009, Conti and Gold Dealers Steaming Ahead
Just as it takes a steady hand to navigate the waters of the Caribbean, Continental Tire the Americas is taking the same approach to its near-term efforts in the North American market. No major changes, no major announcements, just subtle adjustments and the addition of two new tires highlighted its Gold Program Dealer Meeting, held
Assurance Gets First Makeover With ComforTred Touring
In its first major overhaul of its Assurance line, Goodyear has launched the all-new Assurance ComforTred Touring. First announced at Goodyear’s annual dealer meeting earlier this year, the line got its formal send off during a special dealer and media driving event held in early May in Monterey, Calif. Attendees were able to try out
Rebuilding Business Confidence by Networking, Expanding Offering
The last few years have been an eye-opening experience for most Americans. We got fat and complacent and didn’t worry about tomorrow. We also fell into the “If we build it, they will come” mentality and forgot how to actively and aggressively find new business. After getting my butt kicked, I believe that I have
Renewable Materials, New Combinations Improving Tire Breed
As a dealer, you are already familiar with the fact that renewable materials from plants are used in the production of some tires. Natural rubber, which comes from latex collected from rubber trees, is one of them. Another is rayon, which comes from plant cellulose. Rayon is used as part of the carcass, a reinforcement
Trailer Tire Segment Begins to Pull Forward After Downturn
After a down year in 2009, the trailer tire segment is heading back to its usual pattern of slow, steady growth. In the last decade, sales of trailer tires had grown year-on-year until last year’s economic downturn, where it seems no segment was left unaffected. As with all discretionary purchases, sales of trailers themselves –
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases
ly work at “top-of-mind” consumer recall. Increasingly, though, tiremakers are using such long-term media to communicate more often and more directly with consumers. They inform customers of their new products and motorsport activities, educate about their product development process and quality, match customers to specific tires and dealers, and link up loyal customers and “leader”
New Eco Tire From Kumho
The eco Solus KL21, the latest member of the Kumho lineup of eco-friendly replacement tires, is designed for crossover owners. All-season traction is provided by a tread compound that improves low-temperature grip while lowering the tire’s rolling resistance and increasing gas mileage, the tiremaker says. The tire is also easier on the environment, lowering the
Two Arrested in Wisc. School Bus Tire Theft
Two Wisconsin men have been arrested for stealing and trying to sell school bus tires. One of the men is a school bus mechanic at Johnson Bus Co., in Plymouth, Wisc., near Sheboygan, and allegedly stole 12 medium truck tires. His partner apparently transported the stolen tires in his pickup. The men were apprehended after
Tire Pile Blog: Prices Up Across the Board
Maybe I am late to this party (and I probably am), but there is an epidemic of price increases hitting the market. This could not come at a worse time for end-users of tire products, and I am sure that dealers will not be happy to inform their customers of such bad news. Across the