There’s no doubt that 2009 was a frustratingly horrible year for everyone in transportation-related industries. For every business – from carmakers and their dealers to parts stores and tire retailers to mining and farming – the downturn meant decreased production, reduced sales and, in some cases, lost marketshare.
Huge cost pressures and reduced consumer spending on new tires and (to a lesser degree) service work made 2009 another tough year to be a tire dealer. And while independent tire dealers remain the North American market leaders in distribution, threats continue to rise from other channels.
The constantly changing landscape makes it difficult to pin down an accurate picture of the overall tire industry. To help steady the shifting target, we’ve compiled this Market Profile section – a collection of real-world data that, taken as a whole, can help you see emerging markets while they are still trends so you can better prepare your business for what lies ahead.
Click here to see the 2010 Market Profile.
Through painstaking research, we’ve been able to assemble this collection of data, which includes: dealer channel tire brand marketshares; tire shipments for passenger, light truck/SUV, medium truck, OTR, ag/forestry; a look at the OE and replacement segments of the high performance market; the most popular tire sizes at OE and replacement levels; brand and channel segmentation; new vehicle sales and vehicle registrations; as well as miles driven by vehicle type.
This data can help you navigate the fast-changing and vastly global industry.
Click on a link below to download a copy of past Market Profiles:
