Effective in February 2007, Hitchcock Fleming & Associates becomes the managing agency for Goodyear’s Kelly and associated brands Fierce, Republic, Remington and others.
"Kelly has been one of the leading value brands in the tire industry for many years, and Goodyear continues to strategically position it as a key component in the company’s overall brand portfolio," said Joey Viselli, Goodyear’s director of marketing for North America. "We appreciate the many years of work by Marcus Thomas to build and support Kelly, but it makes sense to consolidate this work with Hitchcock Fleming & Associates."
Hitchcock Fleming & Associates, which has been associated with Goodyear for some 50 years, currently works with Goodyear for its retail stores and its Goodyear and Dunlop brands. "As we move forward with all of our relevant brands, it is essential that we coordinate our brand marketing and investment strategies. While Goodyear, Dunlop and Kelly will retain distinct brand equities, this agency consolidation helps to simplify the planning and ensure coordination between brands," Viselli said.
