Despite import restrictions on Chinese tires in several markets, including the U.S., Argentina and India, Shandong Linglong said it relied upon a “flexible marketing strategy” and introduced new products to counter any resulting downturn.

According to Shandong Linglong, between January and April the total amount of foreign exchange it earned through exports has grown 56.47% year-on-year. This is, the company states, a sufficient amount to have enabled it to already realize its 2010 export target.

In April, Shandong Linglong presented China Rubber Industry Association statistics to show it exported 12.969 million tires in 2009, earning the company export revenues of RMB 4.139 billion. The tiremaker says it will bolster its position in export markets through a focus on quality and its competitiveness against international tire brands. Shandong Linglong says it also intends to engage in advanced research work on fuel-saving environmental tires. (Tyres & Accessories)