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Technological Challenges for Tires Today

According to EVAdoption, battery electric vehicles represent approximately 3.4% of new vehicle sales and are projected to reach 30-50% of new US vehicle sales by 2030. Due to the continuing trend of consumers holding onto their vehicles longer, this equates to roughly 7-10% of the total U.S. vehicles in 2030. In this Tire Review Continental

The Connection Between Oversized Tires & Transmissions

Nothing makes you feel like you own the road more than some large tires. They give you a larger-than-life feel while also providing an aesthetic look to your vehicle. In this Tire Review Continental Tire Garage Studio video, we discuss the trend of large tires and the issues they could cause for your customers’ vehicles.

Creating a Culture of Excellence with Suburban Tire’s Gordon Leffler

When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the

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BKT Works to Create Sustainable Future

Sustainability has been a major focus for many companies over the past several years. Many businesses have committed to providing sustainable manufacturing to reduce environmental footprints, eliminate waste, increase safety and efficiency, and create corporate responsibility. In order to protect our natural resources, initiatives have been taken toward sustainability, including reducing emissions, living cleaner lifestyles

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The Difference Between A/T, R/T and M/T Tires

The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference

The Importance of Tire Recycling

While the exact number can’t be calculated, the consensus is there are around 1.4 billion cars in the world today, meaning there are about 5.6 billion tires currently in use. With an average tire life of about three to five years, a vehicle could go through upwards of twelve tires in its life cycle. Point

More Customers are Planning Major Auto Purchases. Here’s How You Can Help [Video]

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
How a Customer’s Vehicle Can Connect With Your Shop

Today’s vehicles are high-tech, and that means writing a lot of computer code. But this code is not cheap to develop and car manufacturers want to keep it out of the hands of their worldwide competition. This perceived security has implications for shops that have to service these vehicles, as it makes it frustrating and

Tire Dealers Tell Us How They’re Dealing with the Supply Chain Strain

On this week’s episode of Rolling With The Numbers, we’re taking a closer look at how you, our tire dealer audience, are handling supply chain issues. A necessity for any industry dealing with manufacturing and transporting, the supply chain can be tamed with the right tools. The automotive aftermarket is itself a provider of many

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What Happens to Recycled Tires?

As a tire dealer, your shop changes a lot of tires; It’s your responsibility to make sure those tires are properly disposed of. In this Tire Review Continental Tire Garage Studio video, we talk about the best practices around recycling tires and what happens to them. Scrap tires cannot be as easily transformed into reusable

The Importance of Tire Rotation

If your customers are anything like us, they probably don’t notice problems in their car until some lights pop up on the dashboard or it’s too late and it breaks down. Tires are a crucial component of a car that often don’t get much attention from drivers until it is long overdue. When your shop

A New Load Rating is Showing Up on Tires

Lighter vehicles and better fuel-efficient components have been the hallmark of vehicle design for the past several years. As a result, existing tire load ratings were good enough to manage vehicles. However, this is changing. The increase in the popularity of EVs and hybrids has led to a new load rating being created. More in