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Pronto Network President Featured on AMN Drivetime

Robert Roos, president of the Pronto Automotive Distribution Network, is proof positive that recruitment and retention work in the aftermarket. As he shared in this AMN Drivetime podcast episode with Bill Babcox, he was recruited right out of high school. “That is 100% the truth,” Roos said. “I got into this industry almost completely by

Why TPMS Tools are Used and How They Work

As a tire dealer, I am sure you have one or two TPMS tools laying around your shop. While they may be popular, diagnosing a malfunction might seem a bit confusing at times and somewhat time-consuming. Not to mention if you have to reprogram a diagnostic tool to meet the vehicle’s application specifications. In this

4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals

In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring

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Use The Correct Signage at Your Tire Shop

Without proper signage, I truly believe this world would end. I mean, how could people get anywhere, how could businesses advertise themselves, and how could you let your customers know about important details and promotions in your shop? Do your signs look fresh? Does any element of the sign require attention or does it have

Tire Discounters’ Jamie Ward: The Work it Takes for Multi-Location Growth

Jamie Ward is a true tire guy. From the time he was a young boy, he worked for his grandfather, a firefighter who ran an auto shop out of his garage. He learned the ropes there, and by age 15, he had the skills equivalent to an ASE-qualified Master Technician. But Jamie didn’t stop there.

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Recommending the Right Pick-Up Truck Tires

There are many things in life that we need. For example, most of us need food and water to survive, a shelter and bed to stay comfortable and a car to get around so we can go to work and pay for that food, water and shelter. With my mid-sized sedan, though, I can’t really

Suspension Diagnostics: Where’s That Noise Coming From?

If you think there may be an issue with your customer’s suspension, one thing is for sure: we all HATE the unnatural noises that come from vehicles – mainly because it is hard to tell what they are initially. In this Tire Review Continental Tire video, we talk about the source of suspension noises and

If the Data is Right: What the Latest Numbers Mean for Tire Shops

I’m going to state the obvious: There’s a lot of data out there. What’s not always so obvious is how that data relates to your tire business. Like, consider data surrounding how is the supply chain recovering from pandemic-fueled disruptions. Does recovery mean more tires are on the way to your showrooms? And what about

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How to Be Both the Mentor and Mentee

Have you ever heard of the word “mentee”? Me neither – until a few days ago, I would have guessed that “mentee” was a type of coffee or some sort of T-shirt made specifically for men. However, I couldn’t be more wrong. A mentee is a person who is trained or guided by a mentor.

An Inside Look at the Goodyear-Cooper Integration Process

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their

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Keys to Employee Retention at Your Tire Shop

You need employees to stick around at your business like this car needs gas. Without gas, this car will stagnate, stall and stop working. The same goes when employee retention at your shop is low – your business will not be able to take in as many customers because you have fewer trusted technicians. Hiring

Solving Customer Complaints About Brake Noise

Have you ever come to a stop, and as your foot hits the brake, your car starts to shake? Well, that is what we call judder. Judder is a vibration that can be felt in the seat or steering wheel, but it will not cause pulsing of the brake pedal. In this Tire Review Continental