Does your shop need a marketing firm?
Hiring a marketing firm won’t automatically bring in more business – it can lose you money if you don’t take proper steps.
Michelin highlights sustainable milestones at Sonoma Raceway
We learn about sustainability strategies and new products, drive a Freightliner all-electric eCascadia Class 8 truck, and take a few hot laps around the track.
How to recommend LT tires to customers
The LT segment is complex, with different customer priorities and use cases to consider.
Continental Tire’s lessons learned from over 120 years of retreading
John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.
How to avoid TPMS sensor signal transmission limitations
Focus on tool positioning, try not to block the signal, avoid RF clashing and double-check the make, model, year and frequency.
How AI is being used in your shop
AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.
How do you define a tire tier?
Tire dealers provided various views on what attributes define a tire manufacturer’s tier.
Tesla Model 3 TPMS service
Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.
Three spark plug service and replacement tips
How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.
Strategies for employee engagement and effective hiring practices
Managers play a pivotal role in shaping company culture and setting the tone for the organization.
Can you jumpstart an EV?
First thing’s first: Find the LV battery, which could be anywhere in the vehicle.
Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets
G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.
