Editor's Notebook Archives - Page 2 of 21 - Tire Review Magazine
2020 Top Shops: Accolades Amidst Adversity

It was no surprise that, even in the face of adversity, there was no shortage of entries in Tire Review’s 2020 Top Shop Competition.

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Brand Strength Serves as Best Offense & Defense

Protecting your dealership’s brand and boosting loyalty will triumph over any threat.

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Resilience, Ingenuity to Forge Pandemic Rebound

It’s important to have insights into various market dynamics to help hone your business strategies.

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Tire Dealers are Innovators, Fighters, Survivors

Tire dealers, in particular, went full throttle innovating and adapting to curb the effects of COVID-19 on their businesses.

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Put the Seasonal Vehicle Maintenance Wheels in Motion

As consumer confidence rebounds and your customers look to you to get their vehicles road-ready, it provides the opportunity for you to tout the advantages of preventive vehicle maintenance, tire safety checks and making the right tire choice when it’s time for replacement.

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Team USA, Keep the Faith

As the world battles coronavirus, there are countless stories of courage, selflessness and innovation in our own industry.

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Delivering Remarkable, Memorable Service

Costco wants to eat your tire and service dollars for lunch. Tire Review Editor Mary DellaValle provides tips to give your dealership the upper hand.

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Building a Winning Culture in Your Tire Business

Sometimes in juggling all of your responsibilities, you might not realize how much of an impact you have on your employees.

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Taking a Cue From Other Industries

Looking at the business marketplace beyond our industry can provide some good perspective and even great ideas to incorporate into your own business.

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Think Outside the Box to Cement Customer Loyalty

Make “winning over” customers a priority for your dealership in 2020 and give them compelling reasons to return.

Working Smarter Boosts Productivity and Profitability for Tire Dealers

Our Business Planning Guide special section is designed to help you work ON your business — to ultimately increase productivity and boost profitability — through articles that cover a variety of topics related to the everyday issues of running your dealership.

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We’re Kicking Things Up a Notch

Tire Review Editor Mary DellaValle presents the culmination of months and months of planning and preparation between our editorial and design team – a refined print product amped-up with a new look and feel, starting with a new Tire Review logo.