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Continental is Title Sponsor of Las Vegas Basketball Tourneys

Continental Tire the Americas is the new title sponsor of the Las Vegas Invitational and Las Vegas Classic college basketball tournaments. The 11th annual Las Vegas Invitational, which is scheduled for Nov. 25-26 at the Orleans Arena, will feature preseason top-ranked North Carolina, UNLV, South Carolina and the University of Southern California, plus Morgan State,

Toyo Names Pac-10 Basketball Scholar-Athlete Winners

Toyo presented the Pac-10 Scholar-Athlete of the Year Awards for men’s and women’s basketball during the recent Pac-10 collegiate basketball tournaments at Staples Center in Los Angeles. This year’s honorees are Rihards Kuksiks of Arizona State University and Kayla Pedersen of Stanford University. Toyo said the award recognizes outstanding scholar-athletes in each of the Pac-10’s

Toyo to Sponsor Men’s Basketball

(Akron/Tire Review) Toyo Tire (USA) Corp. has finalized a three-year deal to sponsor the Pac-10 men’s basketball regular season and conference tournament, which will be telecast on Fox Sports Net.

Toyo Supporting Wooden Basketball Classic

(Akron/Tire Review) Toyo Tire USA Corp. will be the presenting sponsor of the John R. Wooden Classic basketball tournament, which will be held at the Honda Center in Anaheim, Calif., on Dec. 9.

Basketball? No…It’s Tire Retailing

Around the middle of the second half, I realized what I was watching. Sure, on the face of it Michigan State was systematically dismantling Florida in the NCAA finals. But what we were really watching was a perfect metaphor for the state of tire retailing.Fresh-faced, flashy underclassmen versus patient, methodical upperclassmen. Youth vs. experience. Slick

This is How a Continental Marketing Executive Maximizes Tire Sales

The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.

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TIA’s Matt White: Saving Lives One Training at a Time

Matt White’s tire journey begins on the farm.

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Discount Tire Named ANC Sports Agency of Record

ANC was named Discount Tire’s sports agency of record for sport advertising partnerships.

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WNBA Announces Multi-Year Partnerships with Continental, Discount Tire

The WNBA partnered with Discount Tire and Continental, which have been named the Official Tire Retailer and Official Tire of the WNBA.

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Continental Makes Dealers EV Ready, Debuts New Partnerships and Incentives

New marketing partnerships, GOLD dealer incentives and education around tires for EVs were on the agenda as Continental gave GOLD dealers a business update for the year ahead in sunny Playa Mujeres, Mexico.

2023 Continental Tire Gold dealer meeting - Travis Roffler