Continental Makes Dealers EV Ready, Debuts New Partnerships and Incentives
New marketing partnerships, GOLD dealer incentives and education around tires for EVs were on the agenda as Continental gave GOLD dealers a business update for the year ahead in sunny Playa Mujeres, Mexico.
Hercules Tires Sponsors Sun Belt Football Championship Game
Hercules Tires sponsored the Sun Belt Football Championship game broadcasted Dec. 3 on ESPN. The Championship Game was held in Troy, Alabama. The company says the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship but also designation as
Why You Shouldn’t Leave Right to Repair on the Back Burner
I want you to take yourself back to last week, in the kitchen making Thanksgiving dinner. The turkey is in the oven and every burner on the stovetop has a job to do. You’re timing everything perfectly… until your nose tells you otherwise. The beans on the back burner are burning! This is how Tom
Continental Tire Showcases New Partnerships, New Taglines & Dealer Tools
Between relaxing poolside, talking shop and digging their toes into the white, sandy beaches of Punta Cana, Continental Tire GOLD Dealers were rewarded for their success during the company’s 2022 GOLD Dealer Trip to the Hyatt Zilara Cap Cana Resort in the Dominican Republic. During the week-long getaway, 300-plus GOLD dealers and their spouses were
Spud Webb Serves as Celebrity Driver for Tire Discounters
An Atlanta basketball legend provided an assist in an unexpected way when customers of a local tire and service provider opened their doors to find former Atlanta Hawks player and 1986 slam dunk contest winner Spud Webb, says Tire Discounters. The company brought Webb to Atlanta to serve as a celebrity driver for its “Skip
TireHub Announces Recipients of its First Scholarship Program
TireHub awarded three children of TireHub employees $2,500 scholarships through the TireHub scholarship program: road to education. The scholarships will be used for the Spring 2022 semester at an accredited two-year or four-year college, university or vocational-technical school. Scholarship recipients are selected on the basis of academic record, demonstrated leadership and participation in school and
Winning the Customer Care Game
When you put customer care at the forefront of your high-octane offense, it can have a measurable impact on your bottom line.
Hercules Tires Adds to Sports Marketing Efforts
Both basketball promotions are set to run through the end of February.
AAPEX to Tire Dealers: We Got Your Back
AAPEX commits to growing tire-centric technical training and education for both dealers and technicians in its 2021 show and beyond.
How to Post Strong Sales in a Weak Economy
Now that the economy has changed, what have you changed?
