Shandong Linglong Tyre Co.’s Linglong Brand has entered an agreement with the Federation of Uganda Basketball Association (FUBA) for a sponsorship package that will run for two years.
The partnership includes logistical, financial and material assistance to the two national teams, as well as travel and the necessary allowances to the players.
“[The association is] grateful for the offer and we promise a healthy working relationship with our new partners on the block and all those others we have been working with,” said Ambrose Tashobya, president of FUBA.
This sponsorship will increase African people’s awareness of Linglong brand and attract some potential business partners to cooperate, thereby improving the overall sales in Africa, according to the company.