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Apples to Apples Online

Supposing we all had this much time on our hands, it would be an interesting exercise to compare pricing from a number of online tire retailers.

Jim Smith
By Jim Smith
Longtime Tire Review Editor Jim Smith passed away on Feb. 18, 2016. He was 57. With 30 years in the tire and automotive industries, Jim's communications experience included stints as a newspaper reporter and editor, a public relations manager and a variety of creative and management roles with a B2B marketing communications agency. A Kent State University journalism major, Jim served as editor for a number of community newspapers in Northeast Ohio before joining Modern Tire Dealer in 1984. After four years in brand and corporate public relations roles with Bridgestone Americas, Jim joined Nashville's Stumpf Bartels Advertising in 1992. He became Tire Review's editor in October 1999. Jim was honored with the Ed Wagner Tire Industry Leadership Award by the Tire Industry Association in November 2014.
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You know, a real apples-to-apples study comparing pricing right down to brand, model, size and load rating.

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Our friends at InteliChek, which produces the fabulous market-by-market tire and service price charts you see in Tire Review each month, have been working on such an online tire pricing comparison. And some of their early results are interesting.

For instance, a Goodyear Assurance TripleTred in size 205/55R16 89H fetches $123 per tire at Discount Tire’s sales site, but only $116 per at Tire Rack. Same tire gets $150 at Walmart.com and $143.99 at 1010Tires.com.

The Michelin Pilot Exalto A/S in size 205/55R16 91H is sold for $130 at Discounttire.com, $125 at Tire Rack online, $140 at Walmart.com, and $175.99 at 1010Tire.com.

A 255/45R18 99Y BFGoodrich g-Force T/A KDW is sold for $182 per at Discounttire.com, $185 at Tire Rack, $215 per at Walmart.com, and a stunning $269.99 at 1010Tire.com

The story is pretty much the same as you look at different lines and sizes. By and large, Tire Rack seems to have the lowest prices and 1010Tires.com has the highest.

If you have comments to share, send to me at [email protected].

– Jim Smith

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