Written by Klaus Haddenbrock, publisher and chief editor of NRZ, this in-depth market report analyses the tyre market, follows up on the how the European market responds to trends in globalisation and reports on the strategies of the market’s most established and up-and-coming companies.
The new edition will also contain detailed and updated data regarding the German tyre replacement market. This includes information about the market shares of the major brands in each segment of the tyre business (i.e. passenger, truck and motorcycle tyres), all of which have been researched especially for this publication. The author will also look back at recent developments in the tyre trade, predicting what might change in the future.
Reflecting the fact that NRZ is celebrating its 25th anniversary this year, the new edition will look back at the developments that have taken place with tyre technology in the last 25 years. During this time passenger car tyres have changed from being commonly 70s series products to low-profile and even run-flat products, with so-called “intelligent“ tyres being potential products of the future.
Der Reifenmarkt – Trends & Facts will be published in DIN A4 format and contain more than 100 pages offering our customers a perfect advertising platform: advertising copy deadline is 10th April 2006.
All of NRZ’s subscribers will be able to order the book for 12.50 euros including VAT, postage and delivery. Der Reifenmarkt – Trends & Facts will cost 25.50 euros to non-subscribers and will also be available at the REIFEN 2006 show in Essen.
