Federal Tires invited tire distributors, dealers and members of the media to a launch event at Big Bear Lake, California, to test out its new rugged-terrain tire, the Xplora R/T.
To put the tire to its limits, event participants drove on a variety of light truck vehicles outfitted with Xplora R/Ts on an on-road drive around Big Bear Lake, and on an off-road course on the dirt trails of the Holcomb Valley. Scroll down to see some action shots from the event.
The open house also featured a trade show, a buyers event and dinner for dealers part of the Turbo Wholesale Tires group.
Turbo Wholesale Tires welcomed more than 400 tire dealers to its annual open house at its Oak Park (metro Detroit), Michigan distribution center May 2. This year, the event featured three events at once: a trade show, a buyer's event and a dinner for tire dealers who are part of the Turbo Wholesale Tires group. The major announcement of the night came from Todd Pickens, chief commercial officer at Turbo Wholesale Tires, who presented Lexani’s entry into the EV tire market: The Volt-EC. Lexani is one of Turbo Wholesale Tires’ proprietary tire lines, which also includes Lionhart and Rolling Big Power (RBP) brands.
With the add-on, shops can send Department of Transportation (DOT) identification and access tire specifications.
Bill Schafer brings 30 years of experience from Michelin, where he held various leadership roles during his tenure.
The Brawler range includes both press-on and mold-on tires for wheel loaders, skid steers, material handlers, excavators and telehandlers.
Seventy new parts have been added to the INA, LuK and Schaeffler Bearings.
GT Radial driver Simen Olsen of Norway claimed second place, while Aurimas “Odi” Bakchis of Lithuania finished third.
The company said its program aims to boost productivity through time management and workforce management techniques.
Horne has been a part of SRNA for nearly eight years and held various roles throughout his tenure, starting in customer service.
Through its Yokohama Magokoro Fund, Yokohama Rubber will donate a combined ¥1 million (approx. $6,380).
