Falken’s Rick Brennan Talks New Tires, Manufacturing Investments
In this episode of What’s Treading with Tire Review, presented by AAPEX, SRNA’s Rick Brennan talks Falken’s new products, investments in manufacturing and what’s in store for 2023.

Giti Tire Realigns to Better Serve Dealer Partners
After a decade of battling tariffs, Giti Tire executives discuss how the company has changed to better service dealer partners.

Sailun Tire Americas Looks to Prove Quality in Tier 4 Segment
Can a Tier 4 tire really meet or exceed the performance of a Tier 1 tire? That was the question posed to dealers during a two-day tire testing event with Sailun Tire Americas at the Homestead-Miami Speedway. This week, the Chinese tiremaker’s North American team invited its dealers and the media out to blind test

Kenda Light Truck Boot Camp Gives Dealers Hands-On Experience
Kenda took its dealer and distributor partners off road in the winding, rocky and muddy roads of the Arizona mountains to gain first-hand experience with Kenda’s product line compared with its competitors.

Hankook Tire Reveals New R/T Dynapro XT, AT2 Xtreme Tires
With the addition of the Dynapro XT and Dynapro AT2 Xtreme, Hankook’s Dynapro family now covers on-road, off-road, all-terrain and rugged terrain segments to suit the needs of both light truck and SUV/CUV consumers.

Gallery: Federal Tires Xplora R/T
Get a peek into Federal Tires’ Xplora R/T ride-and-drive in Big Bear Lake, California.

Federal Tires Rolls Out Xplora R/T, Latest Addition to its Growing LT Line
To introduce its new rough-terrain tire, Federal Tires invited tire distributors, dealers and members of the media to a launch event at Big Bear Lake, California to put its new tire, the Xplora R/T, to the test.
