Midas is assisting local food banks this December as part of a North America-wide “Drive Out Hunger” campaign. For every like Midas receives on its Facebook page, the company will donate to funds to food banks around the country between Nov. 15 and Dec. 31.
“Midas has a long history of giving back, including a very effective campaign for car-seat safety that ran throughout the 1990s, as well as sustained efforts by motivated, community-focused franchisees,” said Bob Crostarosa, Midas senior marketing and advertising vice president. “With the launch of Drive Out Hunger, we are harnessing that energy and spirit, giving it new direction, and helping to make sure that Midas impacts the community in a very positive way.”
The Drive Out Hunger campaign gives franchisees and employees in more than 1,300 Midas shops across North America the tools, promotional support, guidance, and financial backing to partner with local food banks and run sustained fund- and food-collection drives, the company said.
