Yokohama is offering a variety of dealer and consumer promotions throughout the football season in conjunction with the Baltimore Ravens and Cleveland Browns, as well as the UCLA Bruins and USC Trojans.
The promo campaign, the “Home Team Pride” jersey promotion, began Aug. 30 and runs through Oct. 15.
“America loves its football, both on the college and pro level,” said Dan King, Yokohama vice president of sales. “That’s why we’re once again sponsoring teams to help highlight our lineup of tires. All the promotions, including the Home Team Pride jersey campaign, will be a big hit with our dealers and their customers.”
The Home Team Pride promotion involves a jersey giveaway where dealers in the specific markets offer free, official replica team jerseys to every customer who buys four Yokohama tires. (Tire Review/Akron)
