Yokohama Tire Corp. signed a three-year deal to sponsor the tracks. As part of the deal, Yokohama signage will be placed in key areas of both tracks, including the crossover bridges and other camera-view areas. Yokohama also plans dealer tie-ins in each local market prior to major events and hospitality programs.
Yokohama is already a sponsor of Mazda Raceway Laguna Seca in Monterey, Calif. (Tire Review/Akron)