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“A lot of tire dealers view their social goals andwebsite goals in silos, often times managed bytwo different companies, which results in adisjointed experience for the online visitor. We see both websites and social mediaas two key components in the all-encompassing Internet marketing experience. Our growing number of Facebook Apps, which are directly tied to our dealers’ websites, are another example of how we aim to partner with dealers to grow their customer base,” said Marek Cerney, TCS director of Web development.
The new “Like Us and Save” app asks the user to “like” a page and in return the new fan is presented with an exclusive offer. TSC will work with dealers to change the offer monthly and quarterly all while tracking the in-store conversions compared to the number of new fans from the app.
Dealers are already using the app to combine their website and social media together. Tire Pros of Frederick, offers a $10 oil change throughout its site, which connects to the TCS app requiring a customer to like its Facebook page in order to trigger the offer.
“I have found strong oil change offers are an effective way to increase foot traffic and hook a customer into visiting your shop every three to six months. By pointing my website visitors to my Facebook page and encouraging the visitor to ‘like’ me to receive the oil change offer is the best of both worlds. I get what I want, a new Facebook fan and potentially a new customer, and the shopper gets a strong offer,” said Bo Cavell, Tire Pros of Frederick owner.
