Just three months after joining TBC Corp., Aaron Murphy, vice president of commercial truck tire sales, has outline plans to grow the company’s commercial truck tire business.

“My goal for the team is to constantly improve our product lines for our customers,” said Murphy. “As the marketplace changes, it’s imperative that we evolve too; we will capitalize on our strengths to give customers the most options when programming, sourcing and buying commercial truck tires.”

Murphy has been focusing on Sumitomo Tires’ product line for commercial and heavy duty vehicles since joining the organization.
In addition to focusing on specific brands, Murphy has prioritized building a team of seasoned professionals to support the commercial truck customer with tools that will enhance profitability and reliability, TBC said.

“At TBC Brands, our underlying mission and vision is built on our foundation to provide dealers with high-quality product lines through an effortless process,” said Marty Krcelic, executive vice president of TBC. “Aaron’s multi-faceted approach built on the importance of educating consumers by promoting awareness through marketing initiatives closely aligns with our mission and is exactly what we were looking for in the commercial truck tire line of our organization.”