SRNA Archives - Tire Review Magazine
SRI Realigns North American Business, Falken Gets New Name

As a result of the dissolution of Goodyear Tire & Rubber Co. and Sumitomo Rubber Industries’ alliance, SRI’s North American business units will be realigned. As part of this realignment, Falken Tire Corp. will be changing its name to Sumitomo Rubber North America (SRNA), Inc. effective Jan. 1, 2016. Richard Smallwood, current CEO and president