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TRIB Partners with TIA for Educational Video

The Tire Retread & Repair Information Bureau, with the Tire Industry Association, has launched a video explaining the true causes of rubber on the roads. The video will be displayed at trade shows TRIB attends and be offered to news outlets to help dispel one of the continuing myths of retreading, the association said. “This

Install Two New Tires on The Rear Axle

The question, “Where do I mount two new tires on a vehicle?” comes up often. The tire industry strongly recommends putting the two new tires on the rear. In a November 2010 article titled “Always Install Two New Tires on the Rear Axle,” Tire Review wrote: “A loss of traction on a rear axle causes

TIA Releases New Tire Safety Video

The Tire Industry Association released another consumer education video in its “Tire Safety Starts with…” series. This installment, “Tire Safety Starts with Inspection,” covers the regular inspection procedures that motorists should follow to check their tires for sufficient tread depth and irregular wear and explains pinch shock. “After a particularly harsh winter for most of

Market Influencers

The past 12 months may go down as the busiest period in the North American tire industry in some time. Billions in new tire plant construction were committed. Industry associations chased tire repair laws. Tire thefts grew in number and audacity. And an old, familiar tire brand made a reappearance. On the other side of

TIA Releases New Version of Winter Tire Safety Video

The Tire Industry Association released the third in a series of four consumer education videos planned for 2013. Tire Safety Starts with Winter Tires is a 5-minute video that explains the differences between all-season and winter tires in addition to the performance and safety advantages of winter tires when compared to all-season. The video is

TIA Releases New Winter Tire Educational Video

The Tire Industry Association has released a new educational video – Winter Tire Replacement. The 15-minute video covers installation guidelines and safety advantages of winter and studded tires on passenger cars, light trucks and SUVs vehicles. The video can help retailers explain the differences between winter tires and all-season tires to their customers. “During our

TIA Releases ‘Tire Safety Starts With TPMS’ Video

TIA has released “Tire Safety Starts with TPMS,” the second in a series of consumer educational videos slated for 2013.

Legislative Update

The Update lists each piece of legislation by state, bill number, topic and status, and it provides a link to view the bill online (if available). TIA hopes it will serve as a catalyst to prompt members to stay in regular contact with their state legislators, in order to ensure that their voice is heard.

Yokohama ‘Tire Tips’ Video Spells Out OE, Aftermarket Differences

The latest episode of “Tire Tips” from Yokohama Tire Corp. covers how to choose between original equipment or aftermarket tires.

2012 Tire Brand Study

It’s amazing what a year will do. Last year we saw the direct impact of tightened tire supplies and – at least on the consumer side – sharply reduced retail tire sales. This year, dealers responding to our 20th annual Tire Brand Study showed greater appreciation for second and third tier tire brands, which stepped

Where Consumers Go for Auto Service

In 2011, 22% of consumers polled took their auto repair/service dollars to tire retailers. Twenty percent went to a car dealer, 24% visited an independent garage, and 13% used a quick lube facility. The remainder went to a mass merchandiser, muffler shop or other facility. Data from Tire Review 2011 Consumer Profile.  

2011 Brand Study

For the 19th consecutive year, Tire Review asked North American tire dealers to rate the performance of the tire brands – consumer and commercial (medium truck) – they carry and sell. Certainly tire dealers and tire brands go hand-in-hand. Dealers depend on the “value” of the brands they sell, and the tire companies depend on