2010 Brand Study
Certainly tire dealers and the brands they represent and offer go hand-in-hand. Dealers depend on the “value” of the brands they sell, and tire companies depend on dealers to carry their branding and marketing message to the consuming public. For that relationship to thrive, tire brands must deliver the product quality, technical innovation, fill rate,
2009 Brand Study
Tire brands and tire dealers go hand-in-hand. Dealers depend on the brands they sell, and the tire companies depend on dealers to reach the consuming public. In order for that relationship to thrive, tire brands must deliver the product quality, technical innovation, fill rate, marketability and profitability tire dealers need to be successful, reach customers,
Market Profiles
There’s no doubt that 2009 was a frustratingly horrible year for everyone in transportation-related industries. For every business – from carmakers and their dealers to parts stores and tire retailers to mining and farming – the downturn meant decreased production, reduced sales and, in some cases, lost marketshare. Huge cost pressures and reduced consumer spending
Dealer Profiles
While the size and structure of today’s independent dealer has not really changed, the Great Downturn of 2009 had a harsh impact on how independent tire dealers are doing business, particularly in expense, promotion and hiring areas. Tire Review’s Tire Dealer Profile Study is the industry’s most comprehensive and extensive research effort. To compile this
2008 Brands Study
Tire dealers depend on the tire brands they carry. Quality, innovation, fill rate, marketability, profitability – all help tire dealers reach customers, build a reputation and grow a business. So, just how do tire brands perform in the real world? Click here to see the 2008 Brands Study For the 16th straight year, Tire Review
2007 Brands Study
Tire dealers depend on the tire brands they carry to deliver customers – retail or commercial. They are the key and, sometimes, only tool a dealer has to attract and keep customers. Tire marketers think their brands are great, including all of the pre- and post-sale service they provide. But just how do those brands
2006 Brands Study
Tire brands are an important tool for tire dealers. They depend on the tire brands they carry to deliver customers – retail or commercial. But, how do those brands perform in the real world? For the 14th straight year, Tire Review’s annual Tire Brand Study measures tire dealer opinions and perceptions about the brands they