Sources To Make Your Facebook Page Better
Now that a sizable number of tire dealers have gotten involved in Facebook, it’s time to make your Fan Page do more – without having to learn how to write code! With today’s easy-to-use Facebook apps, you can do neat things like sell products and services directly from your Facebook page, or conduct contests, sweepstakes,
Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your dealership’s
Develop a Procedure for Handling Online Comments
Just as it is important to have a crisis communications plan in place for your business, it’s also critical to have established procedures for dealing with online comments – both positive and negative. Why? In this world when a tweet or YouTube video can go viral worldwide in minutes, time is not on your side.
Customer Disservice…With a Smile!
There’s a lot of talk about the importance of providing quality customer service and superior customer experiences to improve customer loyalty and sales and, as you know if you’ve visited this blog before, these topics are a primary elements of my Pinnacle Performance training seminars and consulting practices. But, on the flip side, there’s relatively
Use Video for Extra Google Juice
One common objective of most businesses today is to get on the first page of a Google search. There’s no doubt that landing on page one typically leads to more business. There’s also no doubt that a video greatly enhances your chances of page one success because there are far fewer videos than text items
Marketing to Women With Social Media
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. So how does a small business – like a tire dealer – harness the power of female customers in social media? It’s all about interactivity and creating a forum for
Give Your Shop’s Website a Tune-Up
It’s time to turn on the virtual "open" sign, dust off the cyber "welcome" mat and get those customers through the door – the web-based door, that is – to your Internet storefront. All things "e," after all, are the alternate entryways to today’s businesses. And while most tire dealers who want pixel portals already
Customer Complaints Part 2: Proactive Resolutions
In Part 1 of this customer complaints feature, "If You Win the Argument You Lose the Sale!" I addressed the principles of cooperation and empathy as effective strategies when confronted with customer complaints. To wrap up this topic, this article focuses on the importance and effectiveness of being proactive in your customer complaint interactions. First
Online Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. Online group discount websites are making this scenario a reality for a variety of businesses, including tire dealers.Online group discount sites – which include livingsocial.com, buywithme.com, lifebooker.com, groupon.com
Business Myths: Why They’re Wrong and What to do About Them
What if we are wrong? What if our most deeply held beliefs about managing tire dealerships are at best misguided and at worst a complete waste of time and money?What if: • More door swings didn’t lead to more sales? • Commissions didn’t really drive sales performance? • Following up with customers made them like
Customer Complaints Part 1: If You Win the Argument, You Lose the Sale
The true test of a business’ customer service effort is not when things are going right but, rather, what is done when things go wrong. In the book "Buying Trances," author Joe Vitale wrote about the principle of “agreement melts resistance” and how when working with resistant sales prospects, agreeing with them is a more
Tips For a Successful Direct Mail Campaign
Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. As the former co-owner of the largest chain of Goodyear dealerships in Texas, I tried an assortment of advertising approaches to raise awareness of my shops. What I found is that most forms of