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Aftermarket Auto Parts Alliance Fills Marketing Team

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Washbish,-JCJohn Carlson (JC) Washbish has joined the Aftermarket Auto Parts Alliance as sales, marketing and brand manager.

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“After carefully reviewing our marketing processes and activities we made a strategic staffing decision some time ago,” said John R. Washbish, president and CEO of the Alliance. “Knowing that we have one strong individual on the team with Megan Hastings, our digital marketing and training manager, we decided that rather than bringing in someone to head the department, we would add another strong, like-minded young person. This approach is based largely on the way everyone here at headquarters is involved with marketing. We are building a team that will serve us well into the future.”

The Aftermarket Auto Parts Alliance felt that by splitting the responsibilities in the marketing department appropriately, they could cross-train and cross-pollinate the team and ultimately get more energy and creativity out of a “self-led” department, John Washbish shared.

John Washbish said at first he was reluctant to hire his son, but several shareholders persuaded him otherwise.

JC Washbish holds a Juris Doctor degree from Ava Maria School of Law in Naples, Fla., and a bachelor’s degree from Franciscan University of Steubenville, Ohio. He most recently worked for NGK Spark Plugs (U.S.A.) Inc. as an account executive.

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