How Long Does a Tire Last?
When customers ask, explain how their habits and driving conditions play the biggest role in tire life.

Continental’s Step-by-Step Tire Development Timeline
Follow the process from the beginning of an idea to product launch.

Pay Attention to Tire Tread
We dive into several types of tire treads and how distinctive designs affect the way a tire performs.

Ensure Your Tire Dealership Stays OSHA Compliant
Employers have a general duty to provide a safe workplace under the OSHA Act of 1970.

Embracing Technician Career Advancement
While not everyone may reach the top designation in their career as a service technician, the incentive to try should be present for all employees.

Sell Customers on Your Service Options, Not Price
We dive into the reasons why quality and service should take precedence over price when choosing an automotive service provider.

Identifying Weak Springs that Need to be Replaced
The constant use of springs as your customers drive causes them to wear down, highlighting noticeable performance issues.

The Secret Behind Selling Ride Control
Proper inspection and communication with customers can make the process of selling ride control a lot easier.

Why Commercial Fleet Tire Sales are Up
The demand for fleet tires is on the rise thanks to expanding population, the shift in mobility trends and car- and ride-sharing fleets.

What to Know About Flotation Sizes for Off-Roading
We talk about why flotation tires are important and when to suggest them to off-road adventurers.

Steel Belts are the Backbone of Modern Tires
Steel belt tires revolutionize performance, longevity and safety of tires.

How Lead/Pull Affects Tires
How well a vehicle stays in a lane is the result of a complex equation, involving the vehicle’s suspension, steering and tires.
