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The Science Behind Ultra-High-Performance Tires

The dream of going fast began soon after the invention of gasoline-fueled vehicles in 1880. The first true race was held in 1895 from Paris to Bordeaux and back with a distance of 1,178 km (732 mi.) and average speed of 24.15 kph (15 mph). In the same year, the first 54-mile race from Chicago

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Traits of Great Service Advisors

Service advisors are like your shop’s front line when it comes to translating customer complaints to others at the shop. They’re face-to-face with customers and what they say matters. So, what are some traits of a good service advisor? We find out in this Tire Review Continental Tire Garage Studio video. The one trait shared

Today’s Battery, Starting and Charging Diagnostic Tools

Tools, tools, tools! There are so many tools that help you diagnose problems with your customers’ vehicles. While there may be plenty of battery, charging and starting system diagnostic tools to choose from, the key is making sure you have the most updated equipment in your shop to keep up with the modernization of today’s

A Focus on People Defines Today’s Top Shops

For the past few years in the tire industry, there has been a keen focus on people– keeping people on your staff happy, attracting new ones to your business, finding ways to challenge tenured employees…the list goes on. In fact, tire dealers like you are getting pretty innovative in ways they’re working with their staff

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Innovating Amid Tire Industry Changes with St. Lucie Battery & Tire’s Doug Miller [Audio]

Behind the 17 locations of St. Lucie Battery & Tire is a family of immigrants who moved to southeast Florida in the 1940s. Initially, the Miller family started a poultry and egg business in Fort Pierce, yet one of the oldest boys, Joey, saw a need for batteries in the area. So, after he delivered

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Innovating Amid Industry Change with St. Lucie Battery & Tire’s Doug Miller [Video]

Behind the 17 locations of St. Lucie Battery & Tire is a family of immigrants who moved to southeast Florida in the 1940s. Initially, the Miller family started a poultry and egg business in Fort Pierce, yet one of the oldest boys, Joey, saw a need for batteries in the area. So, after he delivered

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The Importance of Retorquing Lug Nuts Correctly

So, you just replaced your customer’s tires with some brand-new ones. That’s great! But you may be overlooking something a bit unconventional. There is a step that tire dealers might skip following tire installation or repair. In this Tire Review Continental Tire Garage Studio video, we discuss what that step is and what lug nuts

RoboTire Begins Aggressive Rollout

Tire-changing robots? Yeah, you heard that right. They’re here, and the company that’s bringing them to the tire industry is ready to revolutionize and elevate the role of the tire technician in your shop. Gone are the days of the “tire buster.” Now, we’re ushering in the era of the “RoboTech,” according to the team

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The Road to AAPEX Ep. 3: You Wouldn’t Believe Who and What You’ll See on Route 66

It’s the stuff road trips are made of–the unexpected, the interesting and even the bizarre. They’re the roadside detours that are so intriguing you can’t help but pull the car over and soak it all in. Luckily, the 33-year-old Cadillac Brougham was running well. Babcox Media’s ASE-certified technician Joe Keene fixed it up with high-quality

Low, Medium and High-Level Factors That Influence Tire Mileage

Do you ever have trouble noticing the difference between low, medium and high heat when making dinner? I do. I mean, the directions say to start on high heat, then after ten minutes, bring to medium-high, then cover and simmer on low – what does simmer even mean? Because of these troubles, I almost never

OTAA: Providing Training Can Help Keep Technicians

Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive

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The OTAA’s Month of Training & How To Use Training as a Retention Tool

Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive

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