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Myles Kovacs: How Wheel Trends Change & What’s Next

Since first arriving on the automotive scene nearly 30 years ago, Myles Kovacs has been entrenched in car culture, marketing and branding, and has an eye for spotting what’s next. Kovacs has a laundry list of accomplishments to back up why he’s the go-to guy for trendspotting: He co-founded DUB Magazine, an automotive lifestyle publication

Myles Kovacs Wheel Trends
How Tire Dealers Can Help Reduce Unnecessary Ag Tire Wear

Tires are one of the hardest working components on farm equipment, but they can be often overlooked when it comes to tread maintenance. Tire dealers — particularly the service department and sales reps — can help reduce unnecessary wear. By choosing the right tire for the job, ensuring proper inflation and performing regular maintenance, your

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Recommending the Right Pick-Up Truck Tires

There are many things in life that we need. For example, most of us need food and water to survive, a shelter and bed to stay comfortable and a car to get around so we can go to work and pay for that food, water and shelter. With my mid-sized sedan, though, I can’t really

TIS Wheels Founder Myles Kovacs Looks to Take Tire Design to New Heights

You may have heard of Myles Kovacs. Most recently, Kovacs’s name has been synonymous with high-end wheels as the owner of TIS Wheels, a cutting-edge off-road wheel brand distributed through American Tire Distributors (ATD). Yet this trendsetter and off-road junkie has taken his talents to the tire space this past year with the launch of

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Don’t Let the Causes of TPMS Corrosion Cost Your Customers

No matter how far we get with TPMS technology, we still must go back to the basics of repair when it comes to hard parts. Corrosion is one of the leading causes of TPMS replacement. The chemical reaction that takes place when certain metals are exposed to moisture, salt, dirt and certain climates causes the

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Wheel Bearing Analysis: Why Do They Fail?

Wheel bearings are tiny but mighty. Get this: On a typical passenger vehicle weighing around 3,400 pounds, each pair of front-wheel bearings, as well as the rear-wheel or axle bearings, supports around 850 pounds, depending on the weight balance and driveline configuration. If it’s a 6,000-pound SUV, each bearing might carry about 1,500 pounds. Wheel

Wheel bearing analysis
If the Data is Right: What the Latest Numbers Mean for Tire Shops

I’m going to state the obvious: There’s a lot of data out there. What’s not always so obvious is how that data relates to your tire business. Like, consider data surrounding how is the supply chain recovering from pandemic-fueled disruptions. Does recovery mean more tires are on the way to your showrooms? And what about

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How to Be Both the Mentor and Mentee

Have you ever heard of the word “mentee”? Me neither – until a few days ago, I would have guessed that “mentee” was a type of coffee or some sort of T-shirt made specifically for men. However, I couldn’t be more wrong. A mentee is a person who is trained or guided by a mentor.

Port Tire Demand Grows as Shipping Industry Pressure Mounts

Scurrying around the Pierce County Terminal in Tacoma, Washington—serviced by Everport Terminal Services—at 18 miles per hour, dozens of Noell straddle carriers look like massive ants, each carrying a 40-foot-long cargo container between its spindly steel legs. At ground level, 42 feet below the operator’s suspended cab, each of a carrier’s eight wheels is capable

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An Inside Look at the Goodyear-Cooper Integration Process [Audio]

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak

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An Inside Look at the Goodyear-Cooper Integration Process

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their

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Guidelines for Visually Inspecting a Shock or Strut

There have been many technical service bulletins written on how to visually inspect a shock or strut to help OEMs avoid needlessly replacing units under warranty. What was their conclusion? Some oil leakage is expected. The first thing you need to realize is that no seal is perfect. The seal that keeps the oil and

Inspecting Shocks and Struts