TBC Corp. has launched a new Facebook page to support its Sumitomo brand, and already it is leveraging the platform for a consumer sweepstakes that will award a set of Sumitomo HTRZIII high performance radials.
The Facebook site will also feature information on other Sumitomo consumer tires, as well as its line of medium truck tires.
“We are excited to kick off the new Sumitomo Facebook page with this sweepstakes as it opens a great venue for us to engage our consumers,” said Richard Purol, vice president of the Sumitomo brand for TBC Wholesale Group. “We chose to feature the HTRZ III maximum performance line because it showcases what Sumitomo tires are all about: world class quality and cutting edge technology.”
TBC Wholesale Group is the exclusive marketer and distributor of Sumitomo brand tires in North America.