SRNA Promotes New VP of Sales
Rob Montasser has accepted the position of vice president of replacement sales, said Sumitomo Rubber North America (SRNA).
Top 10 Stories of 2022
As the tire industry continues to recover from pandemic supply chain strains, 2022 brought a host of new tire launches as well as excitement around emerging tire trends… and topics that make you scratch your head. I think you’ll definitely see what I mean in this year’s list of top stories from 2022. To compile
Sumitomo Rubber Names New HR Director
Sumitomo Rubber North America (SRNA) has named Maru Trevizo as its director of human resources, overseeing both Falken Tires and Dunlop Motorcycle Tires. Both tire brands are subsidiaries of Sumitomo Rubber and are manufacturers of high-performance tires for cars, trucks, SUVs and motorcycles. Trevizo will assume her duties immediately. Trevizo comes to SRNA with more
SRNA Promotes Toby Beiner to Chief Financial Officer
New Sumitomo Rubber North America (SRNA) President and CEO Darren Thomas has appointed Toby Beiner as chief financial officer, overseeing both Falken Tires and Dunlop Motorcycle Tires, effective immediately. Prior to his time at SRNA, Beiner earned his MBA from the University of Southern California and served in several senior-level financial management roles including controller
Forging a Path Forward
The skills we learned from being distanced because of the pandemic will stay with us, but think of it this way: As the world opens up, what opportunities will it offer you?
UHP Summer Segment Holds Steady
While the constant aspect of dry grip has not changed, UHP summer tires now need to also incorporate reduced road noise and even rolling resistance to address the customer’s needs of today and tomorrow.
SRNA Announces Four Executive Promotions
Sumitomo has a new senior vice president, vice president of marketing, vice president of 4-wheel sales and vice president of finance.
Sumitomo Launches Web-Based COVID-19 Dealer Forum
Consumer tires, truck and bus radial (TBR) and original equipment, as well as Dunlop motorcycle tires, will be included in the discussions.
With More Options Than Ever Before, a Booming UHP Segment Emerges
With a growing UHP tire segment, a dealer’s job gets a little more complicated.
Growing Numbers Attend CTDA Annual Luncheon
Getting things off to a strong start in 2019, the CTDA invited its members and industry guests to a lively and successful CTDA-Federated New Year Luncheon.
