The revamped site www.rotarylift.com “provides a variety of ways to access information, including an expanded top menu and buttons on the side of the home page,” said Rotary.
Rotary added a new “Customized Information for Me” or “Just for You” options, allowing users to instantly customize information based on their specific needs.
Product information includes specifications, photos, brochure pages, feature tours, photos and videos. Rotary has also added an entire library of videos to Rotarylift.com, including product videos, service videos, a corporate overview and a product overview. Other new content includes details on Rotary’s environmental initiatives, its ServAll installation and repair program, and its assistPro planning assistance program.
“Our new user-friendly Web site makes it easy for customers to get the information they need from Rotary Lift at any time,” says John Rylee, marketing director. “The simplified navigation, increased use of photos and video and other enhancements were designed to improve customers’ online interaction with Rotary Lift.” (Tire Review/Akron)