Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls
Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone
Specialty-Equipment Parts Sales Increase by $3 Billion
Sales of specialty-equipment parts reached a new high in 2021, increasing to $50.9 billion in retail sales for the first time in history – up from $47.9 billion in 2020. The finding comes from the new “2022 SEMA Market Report,” which is available for download at www.sema.org/research and provides the automotive aftermarket industry a comprehensive review of
Myers Acquires Mohawk Rubber Sales Of New England
Myers Industries, Inc. has acquired the assets of Mohawk Rubber Sales of New England Inc. Mohawk Rubber is headquartered in Hingham, MA and has four distribution centers across the United States located in Hingham, MA; Alpharetta, GA; Salt Lake City, UT; and Houston, TX. In 2021, Mohawk’s revenues were approximately $65 million, the company says.
Should You Focus on Tire Sales or Service?
Where is the money coming from, tires or service? For many tire dealers, this is clear-cut, but for some, it’s difficult to know what tires and service successes to lean into and which are short-lived blips on the radar. Some dealers focus all their efforts on sales, devoting service time only to flat repairs, mounting
The Value of Creating a Sales Process
When it comes to delivering great customer service at your shop, it’s good to have a guideline for your employees to refer to. And if you say the right thing at the right time, it could result in a sale for your tire dealership. We’ll talk more about the importance of executing the sales process
Akebono Brake Corporation Adds to Aftermarket Sales Team
Akebono Brake Corporation has added Carl Tellier to its aftermarket sales team. Tellier will fill the role of eastern regional sales manager. He has 33 years of automotive aftermarket experience. He has held sales positions with Tenneco Automotive/Driv with his most recent position at MAT Holdings Inc. as director of sales.
NPD Says Tire Sales Maintain Traction Despite Higher Prices
While average selling prices within the total auto aftermarket increased 14% in 2021, compared to 2019 (pre-pandemic), prices for consumer replacement tires grew 13%, according to the NPD Group (NPD). Despite elevated prices and altered driving behaviors, unit demand for tires neared pre-pandemic levels in 2021, says NPD. Tire sales volume swings in the modern trade
Continental Tire Sales, Retread Volumes Increase in 2021
Within a persistently turbulent market environment, Continental says it achieved a positive net income in 2021 and continues its growth in the U.S. retread market with its ContiTread brand. The volume of retread tires grew by 2.5% CAGR from 2019 to 2021, based on preliminary figures. Continental says it is committed to further increasing its retread presence
Bridgestone Announces New President of Consumer OE Tire Sales
Bridgestone announced leadership changes to the company’s Consumer Original Equipment Tire business in North America. According to Bridgestone, David Colletti has joined Bridgestone as president, consumer OE tire sales. As president, Colletti will lead all original equipment tire activities for the North American market. In addition, he will be responsible for setting the growth strategy
Kenda Tire National Director of Sales Elected To NATM Board
Kenda Tire’s Joe Ostrowski, Kenda employee since 2006, has been elected to the board of directors for the National Association of Trailer Manufacturers (NATM). Ostrowski brings over two decades of industry experience to the board. Ostrowski currently holds the role of national director of sales. As a representative to the board, Kenda Tire says he
