Women In the Marketplace
[Editor’s Note: The following is an except from the soon-to-be-published “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson. While most of this passage deals with auto dealers, there are plenty of lessons for tire dealers.] Start Your Engines: Transforming the Automotive Industry You don’t
Dealers Take Different Approaches When it Comes to Charity
“He who wishes to secure the good of others,” Confucius said, “has already secured his own.” Such ancient Chinese wisdom has its place in the business world, along with the wealth of wise words spoken throughout the ages and across cultures about charity. Yes, it begins at home, but it can grow at a tire
Goodyear Renaming Pilot Centers, Plans 10 More
Goodyear announced that it will re-name its truck stop-based commercial centers, badging them as Wingfoot Truck Care Centers. The tiremaker’s Wingfoot Commercial Tire Systems unit operates 31 commercial truck service locations adjacent to Pilot Travel Centers, with the outlets previously known as Pilot Truck Care Centers. In addition, Goodyear said it will build 10 new
Diverse Vehicle Makes and Models Create TPMS Challenges
Not all tire pressure monitoring systems are created equal. In fact, each new vehicle model year brings with it a variety of updated TPMS replacement, reset, activation and decoding procedures. Some measures necessitate using the latest tools; all require a thorough understanding of step-by-step maintenance and service procedures. Learning about a specific TPMS while the
AskPatty.com’s DeVere Speaking to Tire Factory Dealers
AskPatty.com CEO Jody DeVere will be the special guest speaker at the upcoming Tire Factory annual dealer meeting next month. The meeting is set for Feb. 25-27 at the Red Lion Hotel in Portland, Ore. Founded by DeVere, AskPatty.com is an education and marketing effort aimed at women vehicle owners, developed to help them through
Dates Set for NTSW 2010
RMA has set June 6-12, 2010, for the next National Tire Safety Week. The ninth annual NTSW event is part of RMA’s Be Tire Smart – Play Your PART program, a year-round effort designed to help drivers learn tire care and maintenance. RMA claims that more than 21,000 tire dealers, auto dealers and automotive repair
What Lies Ahead: Incoming TIA President Outlines Plans for Coming Year
In the midst of this unprecedented economic turmoil, and with the entire automotive and commercial tire sectors still struggling, there are probably very few people who would look forward to taking the helm of a major tire association. However, as I assume the presidency of the Tire Industry Association (TIA), I see far more positives
2009 Top Shop Finalist: Griffin Brothers
You would expect tire dealers in the heart of NASCAR country to know something about automobiles. Griffin Brothers Tires, Wheels, and Auto Repair in the Charlotte, N.C., area not only knows tires, but the company also has mastered the art of building relationships with people. Over the past 48 years, this family-run company has built
With Both Feet: Dealers Show Business Success Means Doing Things Differently
Rare is the spring weekend in northeast Ohio with wall-to-wall pleasant temperatures and no rain. So rare that local brides grit their teeth and light votive candles by the score, hoping their dream day doesn’t become a deluge disaster. Indeed, holding a full weekend event in these parts involves more prayer than planning. Little wonder
Bring in New Customers With New Approaches
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains the toughest, most vital part of staying on top. This holds true particularly for tire dealers in today’s economic climate, where the majority of consumers are limiting tire and vehicle service