The Changing Landscape
Under normal circumstances, it’s challenging enough to market your business to customers and keep profits moving in the right direction. But add to that the current recession economy, and today’s tire dealers are facing a whole new set of challenges. Even though they may feel attacked from all sides – by faltering profits, the credit
BATO’s Aiken County Plant Manager Retires
Mike Rose, a 36-year veteran and current plant manager of Bridgestone Americas Tire Operations’ (BATO) Aiken County, S.C., tire facility, has retired.
OTAA Scholarships Available
The board of directors for the Ohio Tire & Automotive Association is continuing its OTAA scholarship program to promote career opportunities in the tire and automotive industries for Ohio students.
Changes & Challenges: The Role of Wholesalers/ Distributors
Politics notwithstanding, change is the mantra these days. It is preached throughout the tire industry, and prominent on the platform is the vital link in the distribution chain: the distributor/wholesaler. In the late 1960s and 1970s, brands and brand loyalty were kings. Most successful tire businesses in the U.S. were neatly aligned with the North
TyreSafe: Past, Present and Future
Tyre safety body TyreSafe has come a long way since its birth as the Tyre Industry Council in 1992.
National Is TRA Retailer of the Year
National Tyres and Autocare has received the ‘Retailer of the Year’ award by the Tyre Recovery Association (TRA) for “demonstrating consistent concern for the responsible recycling of end of life tyres.”
CABA Elects 2009 Leadership
The 2009 board of directors and officers of the Chesapeake Automotive Business Association (CABA) took office Nov. 15 at the annual CABA Volunteer Dinner, held in Baltimore.
Tough Times Are No Time to Turn Off Your Marketing
Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could. To be sure, many marketing tools add expense, and in these tough times no dealer wants to add to the operating line. But there are many solid, no- or
National Tire Safety Week on the Move
RMA has permanently moved its National Tire Safety Week program from April to June.
President’s Agenda: Beach to Strive for TIA Growth Despite Economy
Beach to Strive for TIA Growth Despite Economy