Bridgestone Stores Donate to Meals on Wheels
Bridgestone Americas’ store operations have presented to Meals On Wheels Association of America a donation of $471,000, funds that were raised from the company’s in-store campaign to raise money to help fight senior hunger. In total, Bridgestone helped raise more than $500,000 for Meals on Wheels in 2010. Bridgestone’s company-owned stores – Firestone Complete Auto
Top 10 Repair Shop Websites Named
AutoInc., the official publication of the Automotive Service Association (ASA), recently named its annual "Top 10 Automotive Repair Websites." The annual Top 10, now in its 13th year, serves as a guide to help shop owners understand the capabilities of the Internet in the automotive repair industry. The list for 2011 includes (in alphabetical order):•
Sullivan Tire is ‘Most Committed Employer’
Sullivan Tire and Auto Service recently received the "Most Committed Employer" award from the Asian American Civic Association for the dealership’s participation in the Partnership for Automotive Career Education (PACE) program. Working with PACE for several years, Sullivan Tire invites students of the program to job-shadow with a Sullivan Tire manager to get hands-on training
The Grand History and Evolution of UTQG – Part II
This is the continuation of a blog entry posted Wednesday. To read the first section, “The Grand History and Evolution of UTQG – Part I,” click here. Below is the report published in the June 1978 issue of Tire Review. The PreludeNearly 12 years have elapsed since Congress passed a law requiring the establishment of
2008 Top Shop Finalist: Lex Brodie’s Tire, Wheel & Brake
“My job and the job of each of our 94 full-time employees is to relieve the stress of the day for each of our customes,” says Scott Williams, co-owner of Lex Brodie’s Tire, Wheel & Brake in Oahu, Hawaii. Along with his mentor, 95-year-old Lex Brodie, who formed his enterprise in Hawaii, the pair has
How Top Dealers Create and Protect Their Brands
There are scores of books and university courses on brands and branding. There is even a publication named Brandweek that covers the latest in branding and branding programs. But when most people think about “brand,” they envision a mega-company, like Coca-Cola or GM. Brands and branding, though, are equally important for small businesses, like tire
Attract Women Customers to Boost Your Shop’s Word-of-Mouth Power
r />All marketing for this effort was done via in-store, point-of-purchase displays, as well as on Facebook and Twitter. The local media picked up the story, which promoted awareness for MADD and for Waukegan Tire. The company places links to the websites of all charitable causes it supports on its own site, which serves as
10th National Tire Safety Week Set
The Rubber Manufacturers Association has selected June 5-11, 2011, as the tenth annual National Tire Safety Week. NTSW is an initiative of the RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure their tires are in good working condition.
2010 Top Shop Finalist: Robertson Tire Co.
As a third-generation, family-owned tire and service dealer based in Tulsa, Okla., Robertson Tire Co. is one of the most recognizable retail brands in the northeastern part of the state. In its nearly 50 years of existence, Robertson Tire has established a strong connection with its customers and has built countless relationships with people throughout
Incoming TIA President Mike Berra Outlines His Plans
At this point, I think we have all become somewhat fatigued by the constant drumbeat of bad economic news. As I prepare for my term as president of the Tire Industry Association (TIA), I’m encouraged that I am taking leadership of an organization that continues to grow. Just two examples of this are the fact