Bosch Hires Bloom as Sales Veep
Bobby Bloom has joined the Robert Bosch North America Automotive Aftermarket Division as vice president for aftermarket sales.
Bosch Launches Social Media Campaign
Bosch announced it has plugged into social media – Facebook, Twitter and YouTube – to "engage with end-consumers on a whole new level." "Bosch’s overall objective with its new social media presence is to provide visitors with an informative, engaging experience every time, which, in reality, reflects what Bosch is all about," said Pam Krebs,
Bosch Buys Out Unipoint Group
Bosch Automotive Aftermarket division has bought out automotive component-maker Unipoint Group. The deal includes Unipoint’s affiliated companies and the Unipoint and NSA brands. Unipoint Group produces starters, alternators, temperature control parts and wiper blades for the aftermarket, and had 2010 sales of $124 million, Bosch said. In addition, Unipoint has two manufacturing plants, one each
Bosch Offers Fans One-of-a-Kind Mustang
Facebook users who enter Robert Bosch’s new Bosch Iridium Edition Mustang RTR Sweepstakes are eligible to win the grand prize: a one-of-a-kind 2011 Ford Mustang RTR custom-built by drifting champion Vaughn Gittin Jr. and powered by new-generation Bosch Iridium Spark Plugs. Everyone with a Facebook account is invited to enter this sweepstakes through Bosch’s Facebook
Bosch Celebrating 125th Anniversary
Established in Stuttgart in 1886, as the "Workshop for Precision Mechanics and Electrical Engineering," Robert Bosch Gmbh in 2011 is celebrating its 125th anniversary, as well as the 150th anniversary of its founder’s birth. 2011 is also the 75th anniversary of Bosch’s introduction of automotive diesel systems. Bosch began its journey in 1902 when the
New Bosch Road Tour Kicks Off at Indy
Bosch has launched its "Driving Innovation" interactive traveling road tour. The tour’s first stop was at the recent Indianapolis 500, where Bosch’s 40-foot trailer welcomed hundreds of guests.The company said the road tour is intended to “demonstrate Bosch’s leadership in advancing automotive technology and building business for parts stores and service facilities.” “The ‘Driving Innovation’
Frost & Sullivan Award Honors Bosch
Bosch has received the Frost & Sullivan 2010 North American Technology Innovation of the Year Award. The company received the award for its QuietCast brakes, which "represent the first major technological improvement in friction products in more than five years," Frost & Sullivan noted. “The Frost and Sullivan Technology Innovation Award is recognition of Bosch’s
Bosch Acquires RTI Technologies
Bosch Group acquired RTI Technologies Co. on Dec. 07. RTI Technologies develops and sells automotive maintenance equipment. Based in York, Pa., RTI Technologies had 2009 sales of $12 million and employs 36 people, all of whom will be retained by Bosch. Terms of the agreement will not be disclosed. “The automotive air conditioning service is
Bosch Going the Distance in Filter Promo
Bosch has kicked off an aggressive consumer promotional campaign to introduce its new Bosch DistancePlus oil filters. The DistancePlus marketing campaign, which runs through October, includes print and online ads, online banners and a gift card offer. The effort is designed to garner more than 70 million impressions among do-it-yourselfers and do-it-for me motorists, Bosch
Bosch Exec Highlights 2010 Growth Potential, Product Innovations
Earlier this month, Bosch held its Annual Press Conference to discuss the state of the company’s business. Here, Odd Joergenrud, regional president, Automotive Aftermarket, North America, Robert Bosch LLC, talks about Bosch’s commitment to providing innovative, high quality products to aftermarket customers. What is the current state of Bosch’s global business? Last year’s global economic