Bosch Creates Digital Marketing University to Help Tire Dealers with Web Marketing
Bosch announced a new benefit for repair shops that are members of its exclusive Bosch Car Service program. According to a recent Google research study, 43% of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch
Bosch 2014 Brake Components Print Catalog Available
The Bosch Braking Components print catalog for 2014 provides a comprehensive listing of all of the company’s friction lines for domestic, Asian and European vehicles in the U.S. and Canada. Also included are parts available in the Bosch Brake Products line for vehicles in Mexico. It covers vehicles from 1946 to the current model year,
Bosch Changes Up Its U.S. Sales Personnel
Robert Bosch’s North America aftermarket division recently made several changes in its U.S. sales organization. Robert Bloom was named senior vice president for automotive aftermarket sales and will lead sales, customer service, marketing, category management, and the Bosch Car Service network in his new role. Bloom started in at Bosch in 2011 after several years
Bosch Makes Kerins Director of Sales, Key Accounts
Bosch Aftermarket North America has promoted Craig Kerins to director of sales, key accounts.
Bosch Realigns Aftermarket Units
Robert Bosch LLC has reorganized several of its automotive aftermarket-related business units. The key move was to combine its Bosch Car Service Network, Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations into a single business unit. These changes are intended to more effectively support sales of Bosch products
New Ad, Brand Management Head at Bosch
Tony Pauly has been named director of North America advertising and brand management for the Automotive Aftermarket Division of Robert Bosch. Pauly succeeds Pamela Krebs, who recently retired. Previously, the 14-year Bosch veteran was responsible for the development of brand and channel strategy in North America for Bosch laser measuring tools business. In his new
Bosch Website Rework Makes Visits ‘Easier’
Bosch has redesigned its automotive aftermarket website – boschautoparts.com – primarily to "improve visitor engagement and ease of use." The renewed site is “more visually engaging and especially easy to navigate,” Bosch claimed, and “covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store
New Head for North American Aftermarket at Bosch
The Automotive Aftermarket Division of Robert Bosch LLC has made changes to North American organization. With David Coolidge, executive vice president of the Americas, leaving the Bosch Group on Feb. 29, the company named Odd Joergenrud as regional president for Bosch’s Automotive Aftermarket Division in North America. He will be based at the unit’s headquarters
Bosch to Acquire SPX Service Solutions Business
The Bosch Automotive Aftermarket division plans to acquire SPX Corp.’s Service Solutions business for $1.15 billion, the largest acquisition in the division’s history.
Bosch Completes Deal to Buy Unipoint
On Dec. 1, Bosch Automotive Aftermarket completed its acquisition of the Unipoint Group, based in Taipei, Taiwan. The final purchase price was not revealed. For 2010, Unipoint posted sales of $124 million, and it employs approximately 2,360 people at two plants in China and Taiwan, as well as at various sales locations. Bosch said that