Bosch Brings Back Xperience Mobile Tour
Robert Bosch has announced the return of the Bosch Xperience Mobile Tour, adding that the 2015 event brings a new interactive training experience directly to technicians in a competitive, virtual environment with prizes and giveaways. Two trucks, fully equipped and staffed, will cover more than 40 major metropolitan areas in the U.S. from June to
Facility Dedicated to Bosch at SIU
Officials from Robert Bosch dedicated its Bosch Automotive Parts Center on the Southern Illinois University (SIU) Carbondale campus on April 9. The facility acts as the central hub for connecting students to the public, and for providing quality automotive parts for student laboratory work, according to Bosch. It also houses the automotive technology department’s retail
Bosch Car Service Centers Launch Imaging Program
Robert Bosch recently launched an imaging program designed to help Bosch Car Service Centers project a clean, consistent and contemporary look and communicate to consumers the message of professional and efficient service in a comfortable and attractive environment, according to the company. The program is available to all 1,856 independent repair shops in North America
Bosch Releases Series of Fine Wire Spark Plugs
Robert Bosch introduced an original equipment design fine wire double platinum spark plug. The spark plug complements the company’s OE fine wire Iridium spark plug launched in 2011, according to Bosch. “The Bosch OE Fine Wire Double Platinum Spark Plug delivers improved ignitability, power, acceleration and throttle response by employing fine wire laser-welded center electrode
Bosch Relaunches Auto Parts Site
Robert Bosch has redesigned its website www.boschautoparts.com, enhancing it for mobile use. The new design makes it easier to search for, select and purchase Bosch products on a mobile device or desktop, the company said. “This initiative was driven mainly by a shift we saw in the marketplace. Our research and website analytics indicated that
Bosch Institutes Scholarship, Grant Program
With a gift of $50,000, Robert Bosch has established an education scholarship and employment grant program through the Universal Technical Institute (UTI) Foundation. The fund creates scholarships to assist students with technical education funding at UTI’s Lisle, Ill., campus. Multiple $1,000 scholarships and employment grants will be awarded, Bosch said. “Bosch supports high quality,
Bosch Launches Customer Awareness Campaign
Bosch has launched a customer awareness initiative designed to provide diesel vehicle owners and technicians the information and education necessary to make the right choice when purchasing replacement injectors. The cornerstone of Bosch’s initiative is the website ChooseTheRightInjector.com, the company said. The site provides customers information on why injectors fail, frequently asked questions and hazards
Bosch Sponsors Student Competition
Bosch’s Automotive Aftermarket Business division is a diamond level sponsors of the Ford/AAA Student Auto Skills competition. The competition is used to mentor future technicians in the automotive service industry. Bosch field training specialists will provide guidance and mentoring to the more than 12,000 high school students that have entered the competition. In addition, each
Bosch Brings Learning to Shops
Robert Bosch will bring its Bosch Xperience mobile tour to shops across the U.S. between May and November. “In a business environment where time is of the essence, and professionals need ready access to new technologies in the field, the Bosch mobile unit brings the most current information right to a business’s doorstep,” said Bobby
A Sit Down with Joergenrud of Robert Bosch
[Editor’s note: This interview first appeared in Tire Review’s sister publication aftermarketNews.]Odd Joergenrud, regional president of the North America Automotive Aftermarket Division of Robert Bosch, sits down to discuss Bosch’s extensive investment in R&D, the rapid pace of product development and the company’s passion to protect its intellectual property. Last month, Robert Bosch announced a