Goodyear ‘Rebranding’ Commercial Truck Tire Locations
Goodyear is changing naming direction and is now rebranding its Wingfoot commercial truck tire centers as Goodyear Commercial Tire & Service Centers. The move will see signage and labels at 180 tire sales, service, retread facilities and truck care centers changed to the new name. Wingfoot Commercial Tire and retread locations comprise 135 of the
Virginia Tire & Auto Launches Complete Rebranding Effort
Fairfax, Va.-based Virginia Tire & Auto has launched a new look, a new website and an enhanced customer experience for its nine locations.
New Look, Branding for Penray
Penray Companies has a new logo "that reflects the company’s renewed commitment to being a leader in the performance chemicals market." Penray’s product array includes a wide range of automotive and heavy duty chemicals, fluids and additives. Its new graphics package includes a new logo, whuich is being incorporated into product packaging, cataloging and other
Apollo Launches ‘Lifestyle’ Rebranding
Apollo Tyres said it is repositioning the Apollo tire brand in order to move the humble tire from being a commodity and "grudge purchase" to a lifestyle product. In a handbook outlining its rebranding strategy, Apollo Tyres says its core brand idea centers on two things, namely "go the distance" and "safety." "Apollo enables people
Kal Rebranding OTR as Part of Global Plan
Now an integral part of Canadian dealer’s Kal Tire Mining Tyre Group, OTR is close to completing the systematic ‘rebranding’ of its corporate image to the new global Kal Tire corporate brand. As part of this, the traditional green/black/white OTR identity is in the process of being replaced by the orange/blue/white of Kal Tire, and
Dunlop Concept Stores Focus on Branding
Dunlop has launched its High Performance Centre retail concept with an event at the first of its outlets in Northampton. The center will be operated by existing Goodyear Dunlop customer Tyres Northampton, encompassing many of the features that the company says will distinguish these centers from the rest of the company’s nationwide network. These include
Alldata Revamps Product Branding
(Akron/Tire Review) Alldata said it is rebranding its entire product line to better leverage its Alldata name.
Amtel-Vredestein Wins Branding Award
(Clacton, U.K./Tyres & Accessories) Amtel-Vredestein has won the EFFIE/Best Brand silver medal in the automotive category for its Vredestein brand promotion marketing project.
Clear Distinction: BFNAT Unveils New Branding Strategy at 10th Annual Bizcon
BFNAT Unveils New Branding Strategy at 10th Annual Bizcon
Nexen Tire to be the official tire partner of the San Diego Padres
Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.
