Mickey Thompson Announces Rebranding at SEMA
Mickey Thompson Performance Tires & Wheels revealed its new brand identity at the 2016 SEMA Show. Changes to the brand, including a fresh logo, are scheduled to take place in 2017 as the company continues to evolve. “Today we are unveiling a refreshed brand identity,” said Chris Barbara, president of Mickey Thompson. “But, we are
Belle Tire Launches ‘My Guy’ Rebranding
Belle Tire is kicking off a new ad campaign to reposition itself as “My Guy” for tires. Working with its advertising agency, Marc USA, Belle Tire developed television and radio spots positioning the dealership as the trusted “guys” for auto repair. “We don’t think of ‘My Guy’ as a campaign. This positioning defines our brand
Meyle Revamps Branding
In an effort showcase the trust and reliability of its brand, Meyle has revamped its brand with a new logo and message: “Driver‘s best friend.” “With the brand relaunch we are sharpening our brand image”, explains André Sobottka, board member in charge of Meyle’s sales, marketing and communications. ” Meyle products are designed to quickly
Rebranding After Acquisition
A dark and dingy showroom is a thing of the past. Before your customer service, even before your vehicle service, the showroom offers a first impression of your business. Customers expect a neat and clean showroom, but they also need to recognize your business. Branding your tire dealership is key to building a strong relationship
#AAPEX: ACDelco Refines Brake Branding
ACDelco is simplifying the name of its Professional brake line, a move the company said will showcase the depth and breadth of the line’s all makes/models offerings and help installers and consumers better understand the choices within ACDelco’s good, better and best tiers. Specifically, ACDelco is simplifying its “better” aftermarket brake tier – which offer
Dick Cepek Launches Rebranding Campaign, New Website
Dick Cepek Tires & Wheels has launched a new rebranding campaign that includes a new mobile-friendly website, logos, enhanced social platforms, apparel and other marketing tools. The rebranding features a new color scheme that is “representative of the outdoors and natural landscapes,” the company said, and the new logo will feature a more modern font
Triangle Details U.S. JV, New Branding Strategy
Seeking to expand its operations in North America and establish itself as a true global brand, Shandong, China-based Triangle Group Co. announced a venture with Oriente Triangle Latin America, its Latin America marketer and distributor to offer the Triangle brand in the U.S. “A global brand is one that is perceived to reflect the same
China’s Tire Mold And Branding Problems
Double Star Green Tire Project Progressing Qingdao Double Star’s factory relocation and new green tire production base project has been underway. The new factory is expected to produce two million eco-friendly steel-belted passenger tires per year by May 2015. By the end of 2015, capacity will increase to four million units annually, and by the
IMI Launches New Branding and Website
IMI is celebrating 40 years in business with the launch of its new branding and website at imiproducts.com. IMI has supported the trucking industry since 1973 with products that solve common challenges for tire and wheel maintenance and safety. “IMI’s mission is to deliver extra miles in extraordinary ways, so we’re always looking for newer, better
Live at SEMA: Emico Unveils New Logo, Branding
Emico, manufacturer of automotive catalytic converters for aftermarket applications, down pipes and exhaust system components, unveiled a revamped logo in the wake of its sale to Advanced Clean Air Technologies Global (ACAT). The companies unveiled Emico’s new branding in their shared display at this week’s SEMA Show (booth #25153).The new logo features an “E-sided” or